B.Sc Media Production and Digital Marketing (3 years)
The B.Sc Media Production and Digital Marketing (3 Years) is an industry-oriented undergraduate program designed to equip students with the creative, technical, and strategic skills required in today’s fast-evolving media landscape. The curriculum blends core areas of media production—such as video editing, cinematography, audio production, graphic design, and storytelling—with emerging digital tools and content creation techniques. Students gain hands-on experience through studio-based learning, real-time production projects, and exposure to industry-standard software, enabling them to build a strong creative portfolio by the end of the course.
In addition to production skills, the program provides a comprehensive foundation in digital marketing, including social media strategy, SEO, branding, analytics, and campaign management. By integrating creative content production with marketing insights, students learn how to design, execute, and measure effective digital campaigns suitable for multiple platforms. Graduates are prepared for diverse roles such as content creator, digital marketer, video producer, social media strategist, and media entrepreneur, making the degree a perfect blend of creativity and market-driven expertise.