Dr. Sheetal Renosh

Dr. Sheetal Renosh is an Assistant Professor in the School of Management with a Ph.D. in Management Studies from Bharathiar University, awarded in 2024. She holds a Master of Business Administration from Bharathiar University (2009), a Master of Tourism Administration from Annamalai University (2007), and a Bachelor of Business Management in Computer Applications from Bangalore University (2005). She has 17 years of industry experience and 3 years of teaching experience.

Her areas of specialization include Marketing Management, Human Resource Management, and Tourism Management. Her teaching areas include Strategic Human Resource Management, Executive Communication, Digital Marketing, and Marketing for Business. Her research interests focus on Customer Experience, Emotional Marketing, Personalization and Customer Experience, and the impact of Emotional Marketing on Customer Loyalty.

Dr. Sheetal Renosh is a member of the Commerce and Management Association of India (CMAOI). She has presented research papers at international conferences, including the 8th International Conference in Bali, Indonesia, where she presented a paper titled “Role of HR in Digital Marketing.” She has also presented a research paper titled “Tourism Industry – A Pandemic Struggle for Sustenance” at the 4th International Conference at VJIM Institute, Hyderabad.

Her academic and professional contributions include research presentations addressing HR in digital marketing and the challenges faced by the tourism industry during the pandemic. Her conference participation has covered themes related to the latest trends in technology, agricultural science and management, as well as the impact of current events on the future of business.