Dr. Praising Linijah N. L

Dr. Praising Linijah N. L is an Assistant Professor in the School of Management with academic qualifications including a Ph.D. from Bharathiar University in 2022, an MBA from The American College, Madurai Kamaraj University, in 2001, and an MA in Christian Studies from Madras University in 2007. She also cleared the State Level Eligibility Test for Lectureship Eligibility (SLET) in 2016.

Her teaching areas include Marketing Management, Digital and Social Media Marketing, Integrated Marketing Communications, Customer Relationship Management, Talent Acquisition, and Management Information System & e-Commerce. Her research interests focus on e-Commerce and Digital Marketing, reflecting her academic engagement with contemporary areas of marketing and technology.

Dr. Praising Linijah N. L received the National Award for Best Professor in Marketing in 2019 under the Innovative Education Leadership Awards presented by DNA (Daily News Analysis) and Stars Group. Her research contributions include studies related to online grocery buyers, electronic commerce in construction, digital strategies adopted by homestays, and the implications of digital marketing in IT consultancies.

Her publications have appeared in international journals, covering areas such as consumer attitudes towards online grocery shopping, current trends and challenges in electronic commerce, digital strategies in the hospitality sector, and digital marketing applications in IT consultancies. Her academic profile reflects contributions to marketing, e-Commerce, and digital marketing through teaching, research, and scholarly publications.