Dr. Shygil Joy

Dr. Shygil Joy is an Assistant Professor in the Division of Commerce and International Trade, School of Sciences, Arts, Media and Management, at Karunya Institute of Technology and Sciences. He holds a Ph.D. from Bharathiar University, an MBA from Anna University, and a B.Com. (Computer Applications) from Bharathiar University. With 9 years of teaching, 6 years of industry, and 15 years of research experience, he has developed expertise in Marketing Management, Human Resource Management, Consumer Behaviour, Customer Satisfaction, Digital Marketing, Marketing Analytics, Social Media Marketing, Brand Management, and Organizational Behaviour. He has further strengthened his academic profile through Faculty Development Programmes in Design Thinking, Microsoft Power BI Data Analytics, US Taxation, Research Methodology, Psychometrics, and Data Analysis.

His research interests span Marketing Management, Consumer Behaviour, Human Resource Management, Digital Marketing, AI-powered Advertising, Content Creation, Customer Satisfaction, Social Media Marketing, and Brand Management. He has published research papers in reputed national and international journals and conferences, contributing to areas such as customer satisfaction, social media advertising, consumer psychology, and visual merchandising. He also provides research guidance in the fields of Human Resource Management, Marketing, Customer Satisfaction, and Digital Marketing, supporting the development of emerging researchers.

Dr. Shygil Joy teaches a wide range of undergraduate and postgraduate courses, including Management Information Systems, Marketing Management, Human Resource Management, Organizational Behaviour, Business Economics, International Business, Research Methodology, Digital Marketing, Customer Relationship Management, Logistics Management, Business Ethics, Banking Law, Company Law, and Business Communication. His teaching approach integrates academic concepts with industry practices, equipping students with practical knowledge and analytical skills relevant to the evolving business environment.

Prior to joining Karunya Institute of Technology and Sciences in 2022, Dr. Shygil Joy served as an Assistant Professor at CMS College of Science and Commerce, Coimbatore. Throughout his academic career, he has actively contributed to teaching, research, faculty development, and scholarly activities while maintaining a strong focus on innovation in marketing, digital business, and organizational studies. His commitment to quality education, research excellence, and continuous professional development reflects his dedication to advancing commerce and management education.